{"id":8305,"date":"2018-09-21T07:53:58","date_gmt":"2018-09-21T07:53:58","guid":{"rendered":"https:\/\/www.a2aproduction.com\/?p=8305"},"modified":"2019-10-01T14:01:38","modified_gmt":"2019-10-01T14:01:38","slug":"best-practices-for-online-customer-service","status":"publish","type":"post","link":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/","title":{"rendered":"Best practices for online customer service"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Nearly 80 percent of consumers have decided not to complete a transaction or make an intended purchase because of a \u201cpoor service experience.\u201d So if you have an online component to your business \u2014 website, email and\/or social media \u2014 you need a way to ensure effective online customer service.<\/p>\n

We live in an online world. \u201cI\u2019m not working on my own personal island,\u201d says Julie Painter, vice president of constituency affairs and governance at the American Health Care Association.\u201cWe are all a team and trying to reach the same goal.\u201d Whether you have one employee or 1,000, every online interaction is an opportunity for customer service. A combination of innovative technology and old-fashioned communication can help ensure your success.<\/p>\n

Related: Customer service survival guide for small businesses<\/p>\n

Time is money<\/strong><\/h2>\n

Just recently, I tried to change a hotel reservation by calling the booking company. The agent who took my call made a mistake, and instead of changing my reservation, he cancelled it. It took me two more phone calls and an hour of my time to address the situation; and the solution still wasn\u2019t satisfactory \u2014 I had to book a more expensive hotel farther away from my destination. The booking company offered me a $100 credit, but this didn\u2019t really make up for my time and trouble. My point?[\/vc_column_text][vc_column_text]Julie described her association\u2019s online customer service process: \u201cWe have an online option where anyone can click on and ask a question. Our webmaster then figures out who on staff can best provide an answer. He might even send it to a few people. Our policy is to get back to the person right away to acknowledge their inquiry and resolve the issue within 24 hours.\u201d<\/p>\n

Julie notes that the webmaster will follow up to ensure that the issue was handled and find out how it was resolved. She stresses that inquiries that come from other sources (such as conversations with members about other issues) also are handled quickly. She says:[\/vc_column_text][vc_column_text]Everyone on staff, even those who don\u2019t routinely handle customer service, should be trained to be empathetic and patient.<\/p>\n

24\/7 online customer service made easy<\/strong><\/p>\n

\"\"<\/p>\n

One of the challenges of online customer service, especially for small businesses, is the ability to serve customers in a 24-hour world. One innovative solution more companies are exploring is the chatbot, a computer program that mimics conversation with people using artificial intelligence.<\/p>\n

Chatbots can answer customers\u2019 inquiries cheaply and quickly; and since they don\u2019t need sleep or require overtime pay, they can efficiently respond to customer inquiries 24\/7.<\/p>\n

Plus, chatbots can handle a high volume of requests consistently and easily, so you don\u2019t have to worry about customers having to wait during busy times. They also can be used for handling frequently asked questions and simple transactions such as payments, money transfers, bookings and more. This can both reduce service time and operating costs.<\/p>\n

Chatbots make fewer errors than their human counters because they interpret customer responses and offer accurate answers. They have lots of memory, so they\u2019re not likely to misinterpret a question or offer the wrong answer or solution.<\/p>\n

Chatbots can direct customers to a live service representative if they can\u2019t resolve the issue. However, this enables your reps to be more efficient because, ideally, the bot has already started the conversation and answered basic questions.[\/vc_column_text][vc_column_text]There are a wide variety of online customer service chatbots. Do some research to find one that is right for you. You should have a clear idea of how you will use the chatbot and what scale, technology and intelligence they need to handle necessary tasks. Do you need simple automated responses? Then a lower tech bot might be enough for your needs. If you need more than automated responses, you might need a messaging platform that leverages automation, analytics and integration.[\/vc_column_text][vc_column_text]Bots can enhance the online customer service experience but they do not replace human interactions<\/p>\n

Take advantage of A-plus apps<\/strong><\/p>\n

Mobile apps are increasingly being used to give people a way to interact with your company wherever they go. Zendesk, Help Scout, Desk.com, UserVoice and TeamSupport are among the options.<\/p>\n

The best customer service apps include the following features:<\/strong><\/p>\n

Integrated knowledge bases
\nReal-time reporting
\nThe ability to simplify fielding requests via email
\nSocial media, phone and online chats
\nGmail filter-style workflows to automate responses to inquiries
\nAgain, do your due diligence to find the best option for your business.<\/p>\n

Customize your customer service approach when possible<\/strong><\/p>\n

\"\"<\/p>\n

Not all of your customers are alike \u2014 they come to you for different products and services \u2014 so a one-size-fits-all approach to customer service isn\u2019t the answer. Julie says, \u201cIt\u2019s important to know your customers and how they communicate with each other.\u201d For instance, \u201cSome customers still want that voice-to-voice interaction. Especially older customers want a call-in option.\u201d At the same time, she says, \u201cI hear millennials say, \u2018Stop with the phone stuff.\u2019 They tend to prefer options such as live chats.\u201d[\/vc_column_text][vc_column_text]Younger customers also tend to want a hybrid customer service experience that includes mobile-friendly assistance (apps), 24\/7 service (chatbots) and instant access to information (FAQs). They want human contact as an option; however, they don\u2019t want to have to interact with operators when technology is more efficient.<\/p>\n

Remember the basics<\/strong><\/p>\n

However innovative your online customer service is, don\u2019t forget the basics. Julie says, \u201cHave a key gatekeeper, and have a protocol and system for managing inquiries and requests.\u201d Never ignore a request, she urges, or assume that someone else has handled it. \u201cGet back to people with some kind of response.\u201d<\/p>\n

Don\u2019t just track and document all customer inquiries and customer service interaction. Analyze these for opportunities \u2014 issues that can be added to your FAQs; new apps or others tools that might be helpful; systems, services, or processes that don\u2019t work and need to be changed; and customer demographics and trends that might require a customer service overhaul.[\/vc_column_text][vc_column_text]#support[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Nearly 80 percent of consumers have decided not to complete a transaction or make an intended purchase because of a \u201cpoor service experience.\u201d So if you have an online component to your business \u2014 website, email and\/or social media \u2014 you need a way to ensure effective online customer service. We live in an online […]<\/p>\n","protected":false},"author":1,"featured_media":8306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-8305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-most-recent","wd-post "],"yoast_head":"\nMPGICO, Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon, Mobile Applications Lebanon, Web development Qatar, Advertising and Marketing solutions Qatar, web solutions Qatar, SEO Doha Qatar, Mobile Applications Qatar<\/title>\n<meta name=\"description\" content=\"Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MPGICO, Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon, Mobile Applications Lebanon, Web development Qatar, Advertising and Marketing solutions Qatar, web solutions Qatar, SEO Doha Qatar, Mobile Applications Qatar\" \/>\n<meta property=\"og:description\" content=\"Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/\" \/>\n<meta property=\"og:site_name\" content=\"mpgico\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-21T07:53:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-01T14:01:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mpgico.com\/new\/wp-content\/uploads\/2018\/09\/online-customer-service-chatbot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/#\\\/schema\\\/person\\\/e2159d6fe6cbaf1110f2c4f5d06c2c42\"},\"headline\":\"Best practices for online customer service\",\"datePublished\":\"2018-09-21T07:53:58+00:00\",\"dateModified\":\"2019-10-01T14:01:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/\"},\"wordCount\":1048,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mpgico.com\\\/new\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/online-customer-service-chatbot.jpg\",\"articleSection\":[\"Most Recent\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/\",\"url\":\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/\",\"name\":\"MPGICO, Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon, Mobile Applications Lebanon, Web development Qatar, Advertising and Marketing solutions Qatar, web solutions Qatar, SEO Doha Qatar, Mobile Applications Qatar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mpgico.com\\\/new\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/online-customer-service-chatbot.jpg\",\"datePublished\":\"2018-09-21T07:53:58+00:00\",\"dateModified\":\"2019-10-01T14:01:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/#\\\/schema\\\/person\\\/e2159d6fe6cbaf1110f2c4f5d06c2c42\"},\"description\":\"Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mpgico.com\\\/new\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/online-customer-service-chatbot.jpg\",\"contentUrl\":\"https:\\\/\\\/mpgico.com\\\/new\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/online-customer-service-chatbot.jpg\",\"width\":1000,\"height\":560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/most-recent\\\/best-practices-for-online-customer-service\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mpgico.com\\\/new\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best practices for online customer service\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/#website\",\"url\":\"https:\\\/\\\/mpgico.com\\\/new\\\/\",\"name\":\"mpgico\",\"description\":\"mpgico\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mpgico.com\\\/new\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mpgico.com\\\/new\\\/#\\\/schema\\\/person\\\/e2159d6fe6cbaf1110f2c4f5d06c2c42\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b6d463f622291a11f79f20d2d38e021f0118026a755ee53d161b791a4f20313?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b6d463f622291a11f79f20d2d38e021f0118026a755ee53d161b791a4f20313?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b6d463f622291a11f79f20d2d38e021f0118026a755ee53d161b791a4f20313?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/mpgico.com\\\/new\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MPGICO, Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon, Mobile Applications Lebanon, Web development Qatar, Advertising and Marketing solutions Qatar, web solutions Qatar, SEO Doha Qatar, Mobile Applications Qatar","description":"Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"MPGICO, Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon, Mobile Applications Lebanon, Web development Qatar, Advertising and Marketing solutions Qatar, web solutions Qatar, SEO Doha Qatar, Mobile Applications Qatar","og_description":"Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon","og_url":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/","og_site_name":"mpgico","article_published_time":"2018-09-21T07:53:58+00:00","article_modified_time":"2019-10-01T14:01:38+00:00","og_image":[{"width":1000,"height":560,"url":"https:\/\/mpgico.com\/new\/wp-content\/uploads\/2018\/09\/online-customer-service-chatbot.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/#article","isPartOf":{"@id":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/"},"author":{"name":"admin","@id":"https:\/\/mpgico.com\/new\/#\/schema\/person\/e2159d6fe6cbaf1110f2c4f5d06c2c42"},"headline":"Best practices for online customer service","datePublished":"2018-09-21T07:53:58+00:00","dateModified":"2019-10-01T14:01:38+00:00","mainEntityOfPage":{"@id":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/"},"wordCount":1048,"commentCount":0,"image":{"@id":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/#primaryimage"},"thumbnailUrl":"https:\/\/mpgico.com\/new\/wp-content\/uploads\/2018\/09\/online-customer-service-chatbot.jpg","articleSection":["Most Recent"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/","url":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/","name":"MPGICO, Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon, Mobile Applications Lebanon, Web development Qatar, Advertising and Marketing solutions Qatar, web solutions Qatar, SEO Doha Qatar, Mobile Applications Qatar","isPartOf":{"@id":"https:\/\/mpgico.com\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/#primaryimage"},"image":{"@id":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/#primaryimage"},"thumbnailUrl":"https:\/\/mpgico.com\/new\/wp-content\/uploads\/2018\/09\/online-customer-service-chatbot.jpg","datePublished":"2018-09-21T07:53:58+00:00","dateModified":"2019-10-01T14:01:38+00:00","author":{"@id":"https:\/\/mpgico.com\/new\/#\/schema\/person\/e2159d6fe6cbaf1110f2c4f5d06c2c42"},"description":"Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon","breadcrumb":{"@id":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/#primaryimage","url":"https:\/\/mpgico.com\/new\/wp-content\/uploads\/2018\/09\/online-customer-service-chatbot.jpg","contentUrl":"https:\/\/mpgico.com\/new\/wp-content\/uploads\/2018\/09\/online-customer-service-chatbot.jpg","width":1000,"height":560},{"@type":"BreadcrumbList","@id":"https:\/\/mpgico.com\/new\/most-recent\/best-practices-for-online-customer-service\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mpgico.com\/new\/"},{"@type":"ListItem","position":2,"name":"Best practices for online customer service"}]},{"@type":"WebSite","@id":"https:\/\/mpgico.com\/new\/#website","url":"https:\/\/mpgico.com\/new\/","name":"mpgico","description":"mpgico","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mpgico.com\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/mpgico.com\/new\/#\/schema\/person\/e2159d6fe6cbaf1110f2c4f5d06c2c42","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b6d463f622291a11f79f20d2d38e021f0118026a755ee53d161b791a4f20313?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b6d463f622291a11f79f20d2d38e021f0118026a755ee53d161b791a4f20313?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b6d463f622291a11f79f20d2d38e021f0118026a755ee53d161b791a4f20313?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/mpgico.com\/new\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/mpgico.com\/new\/wp-json\/wp\/v2\/posts\/8305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpgico.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mpgico.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mpgico.com\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mpgico.com\/new\/wp-json\/wp\/v2\/comments?post=8305"}],"version-history":[{"count":1,"href":"https:\/\/mpgico.com\/new\/wp-json\/wp\/v2\/posts\/8305\/revisions"}],"predecessor-version":[{"id":9495,"href":"https:\/\/mpgico.com\/new\/wp-json\/wp\/v2\/posts\/8305\/revisions\/9495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mpgico.com\/new\/wp-json\/wp\/v2\/media\/8306"}],"wp:attachment":[{"href":"https:\/\/mpgico.com\/new\/wp-json\/wp\/v2\/media?parent=8305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mpgico.com\/new\/wp-json\/wp\/v2\/categories?post=8305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mpgico.com\/new\/wp-json\/wp\/v2\/tags?post=8305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}