{"id":10192,"date":"2019-10-17T10:04:02","date_gmt":"2019-10-17T10:04:02","guid":{"rendered":"https:\/\/mpgico.com\/new\/?page_id=10192"},"modified":"2019-10-17T11:34:23","modified_gmt":"2019-10-17T11:34:23","slug":"seo-strategy-2","status":"publish","type":"page","link":"https:\/\/mpgico.com\/new\/seo-strategy-2\/","title":{"rendered":"SEO Strategy"},"content":{"rendered":"

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The Ultimate List of Reasons Why You Need Search Engine Optimization<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]You\u2019ve heard about SEO. You\u2019re convinced SEO works very well for different kinds of online business. What you probably wonder is why it\u2019s so powerful.
\nThat\u2019s why I wrote this report \u2013 to show you not one, not five, not ten\u2026 but twenty-nine different reasons to buy SEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating.
\nA few weeks ago, Search Engine Land carried my article about the\u00a0difficulty of pricing SEO services and it got a lot of positive response.
\nPeople reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO.
\nThose questions and issues are addressed in this article \u2013 beginning with the most compelling reason\u00a0 why buying SEO is such a good idea.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n\n

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SEO Is Not A Cost But An Investment<\/h3>\n

[\/vc_column_text][vc_column_text]An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you\u2019re leaving money on the table.<\/p>\n

Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It\u2019s why SEO has been likened to investing in real estate \u2013 the returns can be truly stupendous when you get it right.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n\n

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SEO Turns The Spotlight On Your Sales Rockstar<\/h3>\n

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And who would that be? Your website!<\/p>\n

Think about it. It\u2019s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it\u2019s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your \u2018perfect employee\u2019, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.Search engine optimization lavishes attention on your sales rock-star, generating the highest
\nperformance by giving it the right emphasis and focus in your marketing arsenal.<\/p>\n

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SEO Is A Crucial Part Of Your Marketing Mix<\/h3>\n

[\/vc_column_text][vc_column_text]If you\u2019ve read my other posts here on Search Engine Land, you\u2019ll already know that I\u2019m clear about the importance of SEO for marketing any business. SEO is the master when it comes to pulling in prospects, and can help boost conversions too.
\nBut I also believe that SEO is not the only game in town! SEO alone cannot help you reach your highest marketing potential. Social media, branding and other marketing strategies segue into and complement SEO, the combination strengthening and reinforcing each element to grow your business exponentially\u2026 faster.
\nAs a manager or CEO then, your challenge isn\u2019t about picking one over another, but how best to intelligently integrate SEO into your marketing mix to reap rich rewards.
\nAnd that\u2019s why this isn\u2019t a \u2018battle between marketers\u2019, with specialists in each branch trying to out-sell the other to their clients, but rather an opportunity for collaboration and partnership in leading a business manager or CEO towards the right mix of marketing services \u2013 including SEO \u2013 that will bring the highest cumulative benefit.
\nInstead of always \u201cgiving customers what they want\u201d, it\u2019s time to face the fact that, often, clients do not know how to select from the diverse options at their disposal.
\nAs professionals, marketers and SEO consultants must not be dismissive or misleading about other specialties than their own, but instead help clients build the right foundation, mix and plan, and then guide them to effectively implement and manage the most cost effective, high-return strategies and tactics that are aligned with their overall business goals.
\nA part of the responsibility professional marketers share is to steer clients away from danger, or stop them from embracing populist tactics that will actually turn out to be a quagmire in which their business gets stuck, or quicksand into which it gradually sinks without a trace. In my opinion, \u2018not telling the full truth\u2019 is just the same as \u2018lying\u2019. This approach may not work for every company. Some might even frown at your desire to step outside your scope and field of expertise.
\nBut for small and medium businesses and start ups, by adopting such an advisory\/consultative role and offering professional advice, reaching out a helping hand to offer \u201cbusiness development\u201d advice, and showing rock-solid proof to back up your offerings, prices and advice, you can go a long way in building trust. At that point, clients will be willing to follow you, even when you suggest an approach that points in another direction than what they believed would be the right choice.
\nIt bears to always keep in mind that clients are buying a consultant\u2019s expertise only because they don\u2019t have it themselves, and therefore they are (logically) unable to ask for the \u201cperfect offer\u201d. Selling them whatever they ask for is often not in their best interests. And this is just as true for big brands with internal staff as it is for smaller businesses.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Impacts The Research\/Buying Cycle<\/h3>\n

[\/vc_column_text][vc_column_text]SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.
\nAssuming that everybody has heard about your brand or thinks that you\u2019re the best place to buy can be a very costly mistake. People are constantly researching good deals, and are using the social-driven Web for comparison shopping. And price conscious shopping behavior is more common in tough financial times, when consumers spend their money more cautiously.
\nSEO plays an important role in this research and buying cycle. It\u2019s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It\u2019s about being where your customers are, and directing them towards solutions you offer them.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Pricing Is Variable<\/h3>\n

[\/vc_column_text][vc_column_text]Pricing SEO services is difficult (even though some argue that it\u2019s really simple, as you can see from the discussion around my earlier post titled, How Much Does SEO Cost?).
\nThere are no universal standards by which you can fix a \u2018rate card\u2019 for SEO services. Keyword analysis, link building and other SEO activities are unique, customized and tailored differently for specific situations. And even among SEO providers, there is a wide range in quality. There are seasoned professionals and there are scammers, amateurs and ignorant practitioners.
\nBut as the person in charge of your company\u2019s SEO, you are the most \u2018dangerous\u2019 person involved\u2026 because the responsibility for your choices rests on your shoulders! Before you pick the cheapest or most expensive proposal, the limited or more comprehensive one, the one from experienced pros versus an SEO-savvy cousin or friend, be sure to read How Much Does SEO Cost? to understand the nuances and nitty gritty details.
\nAs a specialized service, SEO involves teams of people working behind the scenes. Giving them a small budget practically ties their hands, and you cannot expect stellar results from their restrained effort.
\nIf you are not yet convinced about the synergies involved and how these facets interact together, then don\u2019t be afraid to ask for an SEO pre-analysis, even if it means paying a modest fee for it. That\u2019s a safe investment and worth more if it convinces you about the real value in adopting an SEO strategy.
\nMisconceptions about SEO abound, and this excellent book called \u201cThe Art of SEO\u201d has really great examples. Some popular myths include:
\nSEO goals (\u201cwe\u2019ll build you 100 links per month\u201d) matter more than business goals (\u201cwe\u2019ll grow your profits by 5%\u201d).
\nSEO exists in a vacuum and doesn\u2019t integrate with other parts of the enterprise.
\nSEO techniques are better implemented on marketing concepts and product titles, regardless of search volumes and popularity.
\nSEO activities can be carried out without need for co-ordination and oversight by a supervisor.
\nLeave SEO to the developers (\u201cTrust them, everything will be ok!\u201d).[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Is Never Too Costly!<\/h3>\n

[\/vc_column_text][vc_column_text]Nowhere else in marketing is it likely to pay off by being a contrarian as with choosing the right SEO company. In comparing several companies, you\u2019re often tempted to pick the least expensive pitch, while it may actually be a smart choice to pick the most expensive one!
\nHow? SEO is not a cost. It\u2019s an investment. And even if the highest priced SEO company charges you twice as much as the rest, as a marketing manager or decision maker, you should look deeper into why they are so expensive. What makes them so confident as to pitch you with an offer others would toss into the dust-bin without a second thought?
\nIf the more expensive SEO company helps you reach your financial goals and growth targets in half the time at twice the price, is it really \u2018expensive\u2019? Let\u2019s say I offer to pay you $4 for every dollar you give me, how much money would you give me today, assuming you\u2019re convinced I won\u2019t take your cash and run away?
\nThat\u2019s where SEO pre-analysis can help. If the study proves that your market is big enough to drive enough volume, the competition is weak enough for you to fight and win, and your experience with SEO consultants and SEO firms over time shows that you are getting a larger amount of targeted traffic from their efforts. If this traffic converts at a high rate into sales and profit, then the impact on your business from this SEO campaign will be responsible for well more than \u201c4 dollars for one\u201d over time.
\nIs it time, then, to step back and take a harder look at the allocation of your marketing budget? Should you be looking to reap the potential of SEO, and grab the low hanging fruit within your easy reach?
\nThis isn\u2019t an emotional decision. It\u2019s based on logic and hard data. \u2018Costly\u2019 SEO is like buying an automobile. Why does a Ferrari cost more than a VW Beetle? There are many good reasons and similar ones apply to SEO.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Isn\u2019t Icing On The Cake \u2013 It\u2019s An Important Ingredient<\/h3>\n

[\/vc_column_text][vc_column_text]Ok, now that you\u2019ve spent a fortune on your new website (and it looks great!), the last thing you want is to listen to a consultant who asks you to invest even more money to be visible on search engines.
\nBut Google needs help in understanding your business. SEO that\u2019s effectively woven into your site\u2019s DNA can help showcase your business on search engines in the best possible light.
\nAs an SEO consultant, I get called in by companies that have built a \u201cstate of art\u201d website and want SEO slapped on it. But that isn\u2019t how it works. You don\u2019t bake your cake first, and then pour beaten eggs over it, or sprinkle sugar on top. No. You mix those ingredients in with the batter itself.
\nTaking SEO into consideration even while planning your website structure, content management system (CMS), URL syntax, and Web design gives the best results for your business. It can help you map old URLs to new ones, tailor your landing pages to user intent, lead prospects along a \u2018buying slope\u2019 and preserve old rankings that took years of work to achieve.
\nWhile an SEO consultant can help you (a lot) even if you started in the wrong order, it will take more time, more effort, more money, and some major restructuring work to get it done later on.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Is More Than Just SEO-Friendly CMS<\/h3>\n

[\/vc_column_text][vc_column_text]So your CMS vendor told you it was SEO friendly and optimized? Don\u2019t be fooled. That isn\u2019t all the SEO you need. Not by a long country mile! They should know (by now) that SEO is not only about code. Google doesn\u2019t look for \u2018code\u2019, it looks for \u2018content\u2019.
\nThere are over 200 ranking factors, and algorithms change many times every year. CMS code is just a fraction of the whole. By providing the right framework for your site, an SEO friendly CMS can help. But it takes a lot more to dominate search engines.
\nChief among those \u2018other things\u2019 is content. Content is king. The devil is in the detail \u2013 keywords, neighborhood, and your overall marketing mix. Your CMS has little to do with these. You wouldn\u2019t buy a great frying pan and food processor, then hope they\u2019ll magically turn you into a Michelin star chef!
\nSEO isn\u2019t new. Yet many CEOs and managers haven\u2019t formally been taught the importance of good SEO for online business. Yes, CMS vendors may misguide and mislead. After all, this is a highly technical and sophisticated marketing technology, and if you can\u2019t wrap your head around it, you are not alone.
\nBut if you ask the right questions, you\u2019ll win through in the end.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Can Multiply Your Impact<\/h3>\n

[\/vc_column_text][vc_column_text]How much did it cost to print your visiting cards? Or your marketing brochures? I\u2019ll bet it wasn\u2019t much compared to how much you invested in your website.
\nDid you carefully proof-read those cards, brochures or flyers before sending them off to the printing agency (or get someone else to review it for you)? I\u2019ll bet you did.
\nBut you didn\u2019t have a search specialist \u201cproof read\u201d your expensive, infinitely more powerful marketing tool \u2013 your website \u2013 before you launched it!
\nWould you design and order all those visiting cards and brochures at considerable expense, and then just lock them up in a shelf? Of course not.
\nBy ignoring SEO, that\u2019s exactly what you\u2019re doing with your fancy new website. A website that could have been viewed by thousands of your best prospects and ideal clients. A website that you\u2019re now leaving to the whim and fancy of Google to rank at its will.
\nJust because you own top of the line printing equipment, would you print your business cards yourself? No, I\u2019m sure you don\u2019t. You probably order them from a professional company with long experience with printing.
\nSEO is your digital calling card. It can multiply your impact massively by getting your website in front of targeted eyeballs. There\u2019s good reason to have it handled by professionals who know their job.
\nThey will ensure that your website appeals to the right audience, and gets viewed by a wide segment of it, so that your digital visiting card best performs the critical task your business assigned to it \u2013 getting qualified leads and converting them into cash-spending customers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Keeps You From Missing Out On Free Advertising<\/h3>\n

[\/vc_column_text][vc_column_text]Would you trust another agency to write your door sign, or decide what goes on your visiting card? Will you allow your competitor to design your display ads, or decide who sees your storefront?
\nIf you don\u2019t strategically craft your website\u2019s title tags and meta descriptions, that\u2019s what you\u2019re permitting. And that\u2019s not good for business at all. It\u2019s like leaving \u201clorem ipsum\u201d text on your printed marketing materials!
\nSEO lets you dictate how your business should be featured on search results. If thousands of your prospects are viewing \u201crandom text\u201d, you\u2019re leaving money on the table. You\u2019re letting a wonderful chance to get free advertising slip through your fingers.
\nThe good news is that once you\u2019re aware of this, it\u2019s easy to fix. SEO hands you back the controls, so you can steer your business along the right path.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Leverages Social Sharing<\/h3>\n

[\/vc_column_text][vc_column_text]Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share.
\nAn SEO strategist will help you manage this process, in collaboration with your marketing and communications department. Through SEO you get to control what people read, think and do on social sites and spread through their networks at the speed of light.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Will Help People Find Your Website<\/h3>\n

[\/vc_column_text][vc_column_text]Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.
\nBut unless people can find it, your website is good for nothing. SEO plays an invaluable role here.
\nNo longer is SEO just about ranking a site in search results, getting more clicks and views, or keeping \u2018bounce rates\u2019 optimal. That\u2019s a dangerous misconception. Modern, effective SEO should be rooted in the company\u2019s goals and strategies, and swivels on the psychology of individuals in the target market and segment.
\nSEO gets your business found, noticed, and loved.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Goes To The Heart Of Your Business<\/h3>\n

[\/vc_column_text][vc_column_text]Great SEO demands more than just coding skills and a search-friendly CMS. It\u2019s no longer something a tech-savvy cousin or well-meaning friend can fix up for you over a weekend, for a couple of beers. Professional SEO is serious business.
\nSEO is like a heart surgery. If organic search is responsible for more than half of your website\u2019s traffic, SEO lies at the heart of your business. Without a good heart surgeon you could die.
\nWithout a specialist handling your SEO, your business could die. Just as you\u2019d hunt for the best heart surgeon to operate on you, you should seek out the best SEO consultant or strategist, rather than trying to do it yourself!
\nWhoever is responsible for buying SEO at your company must know that it involves marketing and communication, an understanding of business and economics, strategic thought, and the ability to think outside the box, all the while keeping their focus on the business\u2019 overall goals and targets. The individual overseeing your SEO campaigns will become your \u201cextended marketing manager\u201d, financial advisor and more.
\nNot everyone can do this. And finding a competent person is hard. To casually hand over this challenging task to an in-house Web developer or designer can be unwise. Even though many Web developers and designers are learning more about SEO, it can be a critical mistake to make SEO a \u201csecond priority\u201d and install it by ticking boxes on a checklist someone handed you at a seminar!
\nSure, you may look on it as a way to cut costs. But this not only \u201csaves you money\u201d, it also dramatically lowers your profit potential! This is very common, and I see it often in my practice.
\nClients view SEO as \u201cshelf-ware\u201d and a \u201cpush-button install\u201d that anyone who knows a bit of Web design and HTML coding can fix for them. That\u2019s like using string and duct-tape to fix your car, or your house, when it needs repairs. You\u2019ll risk your safety by doing that. And taking a similar approach to SEO, you\u2019re risking your business (revenue and growth).[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Builds Trust & Credibility<\/h3>\n

[\/vc_column_text][vc_column_text]SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that you\u2019re the best.
\nYour website\u2019s title and meta description tags can telegraph a powerful statement that strengthens your brand, while helping communicate a marketing message that\u2019s in line with your strategic business goals.
\nThen prospects will believe that you\u2019re the best.
\nThese days, everybody \u201cGoogles it\u201d. If you\u2019re there, right on top of the SERPs, it goes a long way in boosting your credibility. If you\u2019re right where your customers are, at the right moment, with the right solution, you\u2019ll win big.
\nBut being there is only part of the puzzle. You need more. You must get inside the heads of your prospects. Speak their language. Feel their pain. Present them with a solution. Once you do, your credibility with your audience skyrockets.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Makes You Ubiquitous<\/h3>\n

[\/vc_column_text][vc_column_text]We intuitively sense that a #1 ranking indicates top class. An athlete who wins the gold medal is a champion. Silver and bronze winners are runners-up. All the rest are \u2018also rans\u2019\u2026 and no one cares about them!
\nSearch engine rankings are similar. The top spot on Google SERPs gets 36.4% of all clicks, the #2 spot gets 12.5%, #3 takes 9.5%, and from there it declines quickly. Being at the top of the heap wins you \u2018front of mind\u2019 recall and brand awareness and wins you more sales.
\nIf your website doesn\u2019t pop up on the first page of Google for your business critical keywords and phrases, then it\u2019s\u2026 \u201cHouston, we have a problem!\u201d
\nOn the off-chance that you\u2019re running a healthy business even without good search engine visibility for your high search volume keywords, then imagine how much more money you could make when you rank for them and reach those extra customers and make more sales. Remember\u2026 if you\u2019re not there, your competitors are, ready to take your money![\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Helps Build Your Brand<\/h3>\n

[\/vc_column_text][vc_column_text]Branding is often complex, costly and chaotic. You throw many things at consumers, hoping enough will stick in their minds and be recalled when it\u2019s time for a purchase. SEO can help accelerate your branding campaign and make you memorable.
\nWhen more people visit your site, get familiar with your business, and order from you, then you have more people likely to come back again and tell their friends about you. SEO is an effective way to get this ball rolling, by ranking your website high and attracting a flood of Web traffic.
\nIt can then turn this initial impression into lasting recall through presenting the most relevant and useful information that a visitor is seeking through search engines, thereby earning \u2018mind share\u2019 and securing a lasting place in their heart.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Is A Long-Term Strategy<\/h3>\n

[\/vc_column_text][vc_column_text]SEO can deliver quick results. It can be effective in the short term and help businesses who need results now. And that\u2019s the primary appeal of SEO to certain types of business owners. But SEO has one serious advantage over other marketing with a \u2018short term\u2019 focus\u2026 it delivers an ongoing ROI over the long term also.
\nWhile PPC and other advertising methods are quick at driving Web traffic, they are also expensive. Also, in the Tamar 2008 Search Attitude report, 91% of survey respondents said they preferred natural search results while looking to buy a product or service online. SEO can ensure you grab these plum spots.
\nDone correctly, SEO can be long lasting. With proper SEO analysis up front, you can stay on the front page of search results for years, without spending money in the future. Even after you stop your SEO work, your website can still rank high on your chosen keywords, though you\u2019re better off continuing with the services of an SEO consultant or in-house team, or you\u2019ll risk losing your search ranking.
\nAgain, this isn\u2019t an expense, but an investment. A quick and simple calculation will show you how quickly you\u2019ll earn back your investment into effective SEO by way of increased earnings.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Drives Offline Sales<\/h3>\n

[\/vc_column_text][vc_column_text]Good SEO starts with smart purchasing decisions. Today, more sales offline are driven by research initiated on the Web. A Web Visible\/Nielsen study in 2008 found that 86% of consumers use the Internet to find local businesses from which to buy offline. Yes, in the store!
\nIt\u2019s why most offline businesses cannot afford to ignore online marketing, and also why SEO forms the cornerstone of every offline company\u2019s digital marketing strategy. Your website acts as a never-resting salesperson, working day and night to deliver qualified leads to your business.
\nThese are people actively seeking out solutions that you offer to their most pressing problems and needs. SEO can bring many more of them to your virtual doorstep, for your business to enamor, service and delight.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Attracts Relevant Traffic With High Conversion Potential<\/h3>\n

[\/vc_column_text][vc_column_text]SEO is highly targeted, down to minor details. Using keyword analysis, you can find just how big a \u201cmarket\u201d is, how many people are searching for that exact keyword, how competitive the arena is (in SERPs), and with some keen deductive reasoning, even identify the intent behind keyword searches.
\nIt\u2019s not all intuitive and obvious, and the devil is in the details. That\u2019s why having an insightful SEO consultant can generate huge returns on your marketing dollars spent on optimization.
\nWeb traffic from a good SEO campaign has high conversion potential. And by correctly tapping into \u2018searcher intent\u2019, addressing your audience\u2019s concerns and problems, building trust, and convincing prospects that your company is the right one to do business with, you can enjoy a high rate of visitor-to-sales conversion that\u2019s the envy of your industry.
\nFor example, a well-planned SEO campaign for a hotel will reach potential customers looking to take a vacation, lead them to your website, and to the right section that addresses exactly what they\u2019re looking for. In this way, SEO acts like a hybrid of a guide, receptionist, concierge, marketing executive and salesperson.
\nWithout SEO, finding your website in the tourism industry will be hunting for a needle in a haystack. Without fully understanding the intent behind your visitor\u2019s search and their unique and individual needs, the chances of losing the prospect forever is high. Getting them both right means more visitors, and more sales.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]<\/p>\n

SEO Is Measurable Marketing<\/h3>\n

[\/vc_column_text][vc_column_text]Every element of your SEO can be measured, evaluated and corrected. By doing this continuously, you can find out your return on every SEO dollar invested.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_width=”grid” css=”.vc_custom_1571311678180{background-image: url(https:\/\/mpgico.com\/new\/wp-content\/uploads\/2019\/10\/seo-1.png?id=10236) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column width=”1\/4″][\/vc_column][vc_column width=”3\/4″][vc_column_text]<\/p>\n

Your SEO Consultant Is A \u2018Secret Weapon\u2019<\/h3>\n

[\/vc_column_text][vc_column_text]<\/p>\n

A professional SEO consultant will be a great asset in developing your business. Your SEO consultant can find lucrative keywords and niches with great ROI where you can make money easily, carry out detailed market research and competitive analysis, and help you build content to pull in traffic that will close big deals for you.
\nA skilled SEO consultant can run in-depth analyses of your business competitors, study their strategy, and more. Your consultant can mock up a \u201cwar\u201d and test your strategies in battle against your competition\u2026 and if those computations work in your favor, it\u2019s time to go to war!
\nIt can also show you if the strategy is ineffective or the competition too well entrenched to unseat. This will save you money and time wasted in pursuing ownership of that keyword or niche, leaving you to focus energy on more profitable areas. Such market pre-analysis can be priceless to the right company or business.
\nRemember what Al Ries and Jack Trout highlight in their timeless book, \u201cMarketing Warfare\u201d \u2013 Marketing is a war! And just as you won\u2019t think about going to war without conventional weapons, you can\u2019t enter a competitive market armed only with a tommy gun!
\nAt the same time, using old fashioned weaponry will only prolong the suffering and lead to an inevitable defeat. You need powerful, state of art, effective weapons to win. And in the digital battleground, cutting-edge SEO will give you an edge.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1530278689772{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column][vc_column_text]<\/p>\n

SEO Is Cost Effective<\/h3>\n

[\/vc_column_text][vc_column_text]Over years, SEO has been proven to be one of the most cost effective forms of online marketing, delivering a higher return for every dollar invested into it over time.
\nYour Web hosting, design and content creation expenses are similar, whether your site is visited by one hundred people, one thousand, or one million.
\nYou pay the same for each visitor to your website, whether they join your list, buy your product or interact with your brand.
\nYour marketing costs are identical whether one visitor in a thousand buys from you, or one in a hundred, or one in every five.
\nEffective SEO can attract thousands, even millions of targeted prospects to your business website, and increase your conversion rates by delivering the exact solution to problems they are facing.
\nBetter still, the ongoing effect and impact of SEO continues far beyond the time you invest into a campaign, because the momentum will sustain for many weeks, often years, making SEO very cost efficient as a marketing choice.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1530278689772{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column][vc_column_text]<\/p>\n

SEO Can Be Outsourced To Run Hands-Free<\/h3>\n

[\/vc_column_text][vc_column_text]An SEO company will work 24\/7 with SEO, all year long. That\u2019s what gives them an edge over hobbyists. They are up to date with the newest algorithm changes, negative and positive ranking factors, and know what\u2019s needed right now while being proficient at predicting what will be needed in the future.
\nAlso, an SEO company will get the work done faster because they have dedicated teams executing your plan, and will get you to your financial and business targets earlier. Buying cheap SEO services will apparently save you money upfront, but it will also hold you back from making a lot of money. In SEO, there is a pretty good correlation between investment and revenue.
\nGiving your SEO consultant enough time and the right mandate will add value to other parts of your marketing. It\u2019s how you\u2019ll sow and reap synergies across all your business building activities.
\nIn SEO, there is a pretty good correlation between investment and revenue.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1530278689772{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column][vc_column_text]<\/p>\n

SEO Can Be Made To Work For You<\/h3>\n

[\/vc_column_text][vc_column_text]Yes, even if it didn\u2019t work for you before, SEO can be tweaked and twisted into a form that benefits your business. I\u2019ve heard it so often from clients that I simply ignore that objection and offer to prove my point through an inexpensive test.
\nMost often, the reason why SEO didn\u2019t work is because the company invested too little time or money or resource into it. To blame SEO after neglecting it, not doing it properly, or simply fearing it as \u201csomething new\u201d is unfair.
\nAssuming you did everything right in your implementation of SEO, it could have failed through improper planning. In SEO, failing to plan is planning to fail. That\u2019s why it is important to assign a budget, study the market and search volumes, analyze the competitiveness and anchor your SEO campaign to business goals and strategy. This will prevent the campaign from going off the track.
\nAn expert SEO consultant will steer you away from markets that are too small, competition that is too tough, or where revenue potential is tiny.
\nYou\u2019ll avoid wasting time and money chasing after the wrong targets, like more traffic that won\u2019t convert, or higher rankings that don\u2019t deliver the right prospects. Guesswork can lead to painful and costly surprises. SEO strategy eliminates these surprises and provides constant, reliable results.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1530278689772{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column][vc_column_text]<\/p>\n

SEO Can Convince Even Skeptics<\/h3>\n

[\/vc_column_text][vc_column_text]If you\u2019re not quite sure if SEO can deliver on the promise, you can have your SEO consultant simulate or forecast both expenses and projected income before you invest big money into it. Your simulation report will cover competition analysis, market size studies, trends and future predictions, and more data that will help you make an informed decision.
\nThis simulation can be done in a short time (maybe just a few hours, depending on the size of your business, the nature of your service or product, and the competition in your marketplace) and will laser focus your SEO campaign where it will give you the most bang for your buck.
\nEqually important, it will be great insurance against investing in non-lucrative strategies and tactics. In a marketing war, you cannot afford to squander precious (and limited) resources on wasteful initiatives. Don\u2019t risk it![\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1530278689772{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column][vc_column_text]<\/p>\n

SEO Provides Endless Opportunity<\/h3>\n

[\/vc_column_text][vc_column_text]SEO is a continuous process. It\u2019s like the machinery you use to drill for oil, or mine for gold. You\u2019ll need more powerful equipment if you are to go through granite or hard rock, your engines will require frequent maintenance, and the drill-bit may get worn out and need replacing from time to time.
\nYour SEO is just the same. It will need constant tweaks, reviews and shifts to keep it moving in the right direction, so that it continues to deliver stellar results.
\nSometimes the ground may be so hard that you need diamond-tipped drills to break through. And yes, diamond drill-bits are more expensive. But as long as research shows the presence of a vein of gold, or a large reservoir of oil, the drilling must proceed if riches are to be tapped.<\/p>\n

In the same way, in tough markets, the SEO you need might be more expensive because of tougher competition. Yet the \u2018hidden treasure\u2019 you\u2019re seeking will be more precious, making it worth mining for. Research and analysis by expert SEO advisors can tell you if there\u2019s a gold mine there or not.
\nThat\u2019s how your investment in expensive SEO consultants pays off. At first, they may look bad on your budget sheet, because they appear as a \u201ccost\u201d. But if the impact of their research is to correctly guide you to the most profitable niches and avenues to mine for wealth and profit, then it will multiply your modest investment ten times over, or more!
\nGood SEO is like a fine-tuned engine. Unless you take good care, it won\u2019t be able to keep going and will burn out. When you embark upon an SEO driven strategy, be prepared to hunker down for a long fight. You\u2019ll take some hits along the way, but you\u2019ll throw harder punches and score more wins. Eventually, that\u2019s what matters.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1530278689772{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column][vc_column_text]<\/p>\n

SEO Beats Paid Traffic<\/h3>\n

[\/vc_column_text][vc_column_text]Maybe you already use Google Adwords (or other PPC advertising) very successfully. Even so, it\u2019s paradoxical that SEO, which drives 75% of search traffic, garners less than 15% of an average SEM marketing budget, while PPC that provides barely 25% earns 80% of it.
\nAn exclusive focus on PPC ignores the large hidden component of the iceberg that\u2019s search traffic. Just think about it. If dominating the source of one-quarter of overall traffic gives you such excellent rewards, how much better will they get when you also control the rest?[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1530278689772{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column][vc_column_text]<\/p>\n

SEO Is Rooted In User Intent<\/h3>\n

[\/vc_column_text][vc_column_text]Where many forms of online marketing are based interrupting a prospect with a sales pitch, SEO is aligned with the intent of a searcher, meeting your audience halfway with a relevant, targeted message that appeals to their interest and delivers a solution they are already seeking.
\nBeing there with the right information and facts may prevent dissemination of myths and false information, become valuable in reputation management, and build a stronger brand.
\nGood SEO fits the various types of search intent, including:<\/p>\n

Navigational
\nInformational
\nTransactional
\nCommercial
\nIn that respect, SEO is able to generate the highest conversion rate of any targeted digital marketing initiative, which is what makes SEO a high return effort.
\nQuick, cheap SEO is ineffective and has little lasting value, but healthy SEO costs more but has a longer term impact.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1530278689772{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column][vc_column_text]<\/p>\n

SEO Helps You Capitalize On Weak Competition<\/h3>\n

[\/vc_column_text][vc_column_text]SEO can let you reap what your competitors sow! When your competition has a smaller marketing budget, they will make mistakes (or overlook opportunities). Good SEO can help you take advantage of these weaknesses. This makes SEO a smart move for small and medium sized businesses in competitive branches.
\nTake the case of clueless marketing campaigns that run expensive TV commercials, mass media display advertising, billboards and the like. These ads serve to activate interest in the market niche, in general, or broadly in a product or service category. Usually the company developing these ads are unconnected with search marketing divisions. This leaves a wide open hole for you to fill.
\nA study by market research firm Ipsos OTX based on a survey of 5,000 US smart phone users found that 71% of users search because of an ad they\u2019ve seen online or offline. When interested people turn to search engines for more information, you can use SEO to position yourself to harvest the traffic.
\nThis is like casting a fish net into waters that are teeming with sea-life and hauling back a rich catch!
\nThe approach does not involve sneaky or stealthy practices such as targeting other business\u2019 brand names. No. These are generic keyword searches sparked off by mass advertising and you can target this traffic through an intelligent mix of organic SEO and pay-per-click ad campaigns (because these are often faster and instant in impact).[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1530278689772{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column][vc_column_text]<\/p>\n

The Business Case For SEO<\/h3>\n

[\/vc_column_text][vc_column_text]Hopefully, these compelling reasons have convinced you about the value and benefits of an integrated SEO strategy in growing your business and taking your company to new heights of profitability, branding and success.
\nSEO is like music. The foundations haven\u2019t changed much since the inception. But the application of SEO has evolved over time. I\u2019ve traced some of this complex journey in my article called How Much Does SEO Cost?
\nOn a personal note, I don\u2019t believe a discussion about which marketing tactic is \u201cthe best\u201d is of much value. As business owners, CEOs and managers, what we need to focus on is how to reach the best result by talking and working together. We\u2019ll do ourselves a huge favor by not arguing over the most effective technique, but instead exploring how we can successfully integrate the best mix and exploit it to the fullest potential in growing business and revenues.
\nOne last thing to keep in mind. Handing someone a guitar doesn\u2019t mean they\u2019ll start playing great music. If you want great music, hire a rock star. If you want top notch SEO, hire SEO Rock Stars. Then give them the budget they need to deliver great results.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1530278689772{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column][vc_column_text]<\/p>\n

SEO Helps You Capitalize On Weak Competition<\/h3>\n

[\/vc_column_text][vc_column_text]SEO can let you reap what your competitors sow! When your competition has a smaller marketing budget, they will make mistakes (or overlook opportunities). Good SEO can help you take advantage of these weaknesses. This makes SEO a smart move for small and medium sized businesses in competitive branches.
\nTake the case of clueless marketing campaigns that run expensive TV commercials, mass media display advertising, billboards and the like. These ads serve to activate interest in the market niche, in general, or broadly in a product or service category. Usually the company developing these ads are unconnected with search marketing divisions. This leaves a wide open hole for you to fill.
\nA study by market research firm Ipsos OTX based on a survey of 5,000 US smart phone users found that 71% of users search because of an ad they\u2019ve seen online or offline. When interested people turn to search engines for more information, you can use SEO to position yourself to harvest the traffic.
\nThis is like casting a fish net into waters that are teeming with sea-life and hauling back a rich catch!
\nThe approach does not involve sneaky or stealthy practices such as targeting other business\u2019 brand names. No. These are generic keyword searches sparked off by mass advertising and you can target this traffic through an intelligent mix of organic SEO and pay-per-click ad campaigns (because these are often faster and instant in impact).[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_width=”grid” css=”.vc_custom_1571308825866{background-color: #73b800 !important;}”][vc_column width=”1\/4″][vc_row_inner content_width=”grid”][vc_column_inner width=”1\/2″][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”3\/4″][vc_column_text]<\/p>\n

Build my SEO…
\nSIGNING UP TAKES ONLY SECONDS[\/vc_column_text][vc_column_text]<\/p>\n

Send Inquiry <\/a><\/p>\n

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[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” full_height=”yes” parallax=”yes” parallax_image=”7444″][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text] The Ultimate List of Reasons Why You Need Search Engine Optimization [\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_column_text]You\u2019ve heard about SEO. You\u2019re convinced SEO works very well for different kinds of online business. What you probably wonder is why it\u2019s so powerful. That\u2019s why I wrote this report \u2013 to show you not one, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10192","page","type-page","status-publish","hentry","wd-post "],"yoast_head":"\nMPGICO, Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon, Mobile Applications Lebanon, Web development Qatar, Advertising and Marketing solutions Qatar, web solutions Qatar, SEO Doha Qatar, Mobile Applications Qatar<\/title>\n<meta name=\"description\" content=\"Digital Advertising Solutions Lebanon,Web development Lebanon, Advertising and Marketing solutions Lebanon, web solutions Lebanon, SEO Lebanon\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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