Congratulations on preparing to move forward with your big idea! This is an exciting time. As you move through your “how to start a business” to-do list, you’ll find that you may never be busier than during this startup period. After you evaluate your business idea, research the market and your potential customer base, and [...]

Wondering how to make a website to sell clothes? Well guess what, friend. You couldn’t have picked a better time — the online fashion marketplace is on fire right now! After all, everyone wants to look good, but only some of us have the money to buy what we think it takes. Even fewer of [...]

Turning good ideas into money is something that has tempted and teased entrepreneurs for a long time. That’s what makes starting a T-shirt business so appealing. And with the internet’s power to connect good ideas and customers like never before, it’s even more enticing. So if you’ve been looking for a way to bring your [...]

In an ideal situation, every customer who buys a product through your online store would be happy with their purchase, and you wouldn’t have to worry about arranging for returns. Unfortunately, it doesn’t matter how good your products or customer service are. Eventually, someone will be dissatisfied, and you’ll need good return policies in place [...]

When starting up a new eCommerce business, one of the most difficult and confusing aspects is establishing domestic shipping costs. This is a substantial overhead expense that typically gets passed onto the consumer but has become a common sales marketing tool by offering free shipping. Before automatically using shippers such as UPS and FedEx, small [...]

Small businesses and entrepreneurs are always looking for new and creative ways to grow their brand recognition to gain and retain customers. And there’s one incentive that never fails: free stuff. Enter the swag bag. For those unfamiliar, a swag bag is a goodie bag loaded with free promotional items or samples. Businesses or sponsors [...]

Nearly 80 percent of consumers have decided not to complete a transaction or make an intended purchase because of a “poor service experience.” So if you have an online component to your business — website, email and/or social media — you need a way to ensure effective online customer service. We live in an online [...]